A complete mix of 2D animation, model making, CG and live action. I teamed up with Major Briggs to co-direct this TV ad for Rowntrees in a Blink Art X Blink Ink collaboration. Drawing inspiration from 1950s cutaway illustrations, I designed both the fun filled factories and the energetic workers that populate it’s interiors.
For a closer insight into the process behind the ad, take a look at the ‘making of’ on my blog here:
.jack-hudson.tumblr./post/149652576440/rowntrees-the-smile-factory-making-of-part-1
.jack-hudson.tumblr./post/149652578690/rowntrees-the-smile-factory-making-of-part-2
Client — Rowntrees
Agency — JWT
Directors — Jack Hudson & Major Briggs
Production company — Blink Ink
Producer — Janet Smith
Exec Producer — Matt Marsh
Production assistant — Maiwenn Le Borgne
Editing — Blink Ink
DOP — Toby Howell
Soundtrack — Ofterschwang Jürgen Paape
#Rowntrees #Smile #Factory
