Postcards are lightweight, easy to send and pass out, and quick for people to read and use. With online printing, it is easier to create them than ever before. Creating customized postcards is also easy and inexpensive. Here are five businesses and organizations that can benefit from using them.
1. Event advertising — Whether it is a gallery opening, concert, play, or special sporting event, printing a postcard that advertises the location, date, and time with attractive graphics is an excellent way to get attention. Not only are they an affordable marketing tool that can be sent to subscribers of relevant mailing lists, but they can be passed out at stores and businesses that potential event participants frequent.
2. Invitations — If you’re having a big party or gathering, cool personalized postcards can be more fun (and more affordable) than stuffing traditional invitation cards into envelopes. Graphics for the front of the card can easily be created with a some web searching for graphics and a little effort in a graphics editor. An online printing company will often help with design if customers need it.
3. Customer reminders — Dentists, doctors’ offices, vets, and mechanics are common businesses that need to remind customers when it is time to come in for a visit. Simple postcards on which you can print what the customer needs to have done and when it is due are an effective reminder. Not only do they arrive and remind the customer, but they can be stuck on the refrigerator or bulletin board at home to keep reminding them. Plus, postcard printing is simple and inexpensive.
4. Aspiring artists — When you are starting up and need to gain a following, making sure people remember your name can be a first challenge. Postcards designed to represent your identity and that you can hand out to people at your events will make yourself more memorable. It will allow people to go back and remind themselves of who you were. Furthermore, you can include links to websites where people can see pictures, download songs, and watch videos.
5. Website advertising — There are so many businesses online and search engine advertising is expensive and not always effective in the face of serious competition. If you want to build traffic to your online business, starting with local advertising and drawing in people by putting out cool looking postcards that will draw them to your site is a great technique. Print them up and find places like coffee shops, theaters, and other venues where there is a lot of foot traffic and people are likely to pick things up.
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